The Las Vegas Enforcers are the first ECHL Hockey Team in Las Vegas and the surrounding areas. The Las Vegas Enforcers must establish an effective brand identity to attract the target audience and increase ticket sales. This thesis rationalizes the design decisions and their effectiveness in the establishment of the brand.
Logo
Logo Do's and Don'ts
The logo dos and don'ts represent the logo specifications and what is to be followed when using the logo in print and on the web.
Logo Animation
Using an organic animation style to represent the target audience of young professionals, permanent residents, and the working class. The audio uses the sound of a hockey puck being hit like in the animation.
Hand-drawn draft of the animation.
Final Animation With Sound
Web Presence: Website
Mobile and desktop renders of the home page, ticket page, and fan zone page. These pages were chosen to display because they provide the necessary information to fans and people who are interested in getting to know the Enforcers.
Web Presence: Social Media
The online social media presence for the Enforcers provides immediate and up-to-date information for fans of the team.
Pole Banner
Tickets
Draft
Final
The ticket designs for official events, including games against other ECHL teams. The first design containing the photo of the rink represents the tickets held by season pass and VIP ticket holders, whereas the second ticket containing the illustration of the mascot is the ticket designed for single ticket holders.
